A new era
The golden love story continues in 2026
The debut season of The Golden Bachelor proved that the most compelling love stories often unfold later in life, charming Australian audiences with its sincere and refreshing take on romance.
This instantly beloved series will return in 2026, ready to win over the nation once again.
Align your brand with this phenomenon and connect with an audience deeply invested in the journey to find love in the golden years.
Samantha Armytage
Host of The Golden Bachelor
The Golden Bachelor is pure magic. With one leading man and a powerhouse of spectacular women embarking on a love story to last the test of time, the series puts Australians in their golden years front and centre.
Weaving your brand story into a show like The Golden Bachelor is an opportunity not to be missed. As a new Australian format, the possibilities for brands are endless.
A golden opportunity
Australians living their golden years often feel overlooked, but actually represent a highly affluent audience
Source: Super Consumer Research 2024
$2.4 Trillion
spending power
89%
believe you are never too old to set another goal
57%
would like to see brands embrace taboo subjects
Our audience
The love story that delivered ratings at scale
Season one of The Golden Bachelor was a ratings triumph, spreading a love story that reached 7.4 million people across Total TV. The season captivated Aussies with its heartwarming journey of second chances, culminating in 2.2 million viewers tuning in for the emotional finale. With 1.4 million people also reached exclusively through 9Now, this powerhouse format proves that genuine connection resonates deeply with audiences on every platform.
Source: TVMAP VOZ Program Analyser, VOZ Data 5.0 © OzTAM Pty Limited [2023], National, Nine Content, 20/10/2025 - 19/11/2025, Average Audience, The Golden Bachelor Season 1, Demo’s as Above, Total TV, Consolidated 7.
A total media platform
Spark your next success story
Aligning your brand with The Golden Bachelor offers a unique opportunity to connect with a passionate audience. Be part of the next great love story.
Big ideas, for even bigger results
Check out how our partners have leveraged Nine's premium entertainment to grow their business.
More than
entertainment
Prepare for laughter, tears, and unforgettable moments when our golden bachelor starts handing out roses.
Authentic storytelling
High-value demographic
Premium assets
Ready to find out more? Contact us for information on how your brand can leverage the power of Nine to deliver real business outcomes.
